Parc on Plymouth
Create a suite of 4-6 characters for the Parc on Plymouth brand that will help lift the retail component of the marketing campaign. These characters or mascots will work in harmony with the brand concept/idea of discovery and exploration.
The main focal point for the development is the secluded and hidden nature of it, this will come through in the poses and situations that we will use for the characters. The Parc project is surrounded by nature, there’s a real sense of the outdoors with Yarra Valley so close by.